about Ground Zero Gaming
Ground Zero Gaming is an APAC esports organisation and gaming experiences agency.
Based in Australia and active across Taiwan and the wider Asia-Pacific region, we build competitive teams and create campaigns and activations that connect brands with gaming audiences.
what we do
esports
We compete across multiple titles and regions, building teams, talent and fandom with an APAC-first mindset.
agency
We help brands connect with gaming audiences across the Asia-Pacific region through creators, content and interactive activations.
news
Announcements and updates from across our teams and APAC work.
the GZ story
Ground Zero Gaming began in Perth, Western Australia in 2017 as a grassroots CS:GO tournament organiser.
What started as a local push for a better competitive scene has grown into an APAC organisation spanning elite competition and gaming experiences.
From local tournaments to the APAC stage
A few months in, we secured the Perth franchise of the Gfinity Australian League — a turning point that helped shape our reputation in professional esports.
Since then, we’ve competed across titles including CS:GO, Rocket League and League of Legends, and represented our region on the international stage.
Building experiences beyond the screen
In 2019, we partnered with Forrest Chase as part of the Forrest LIVE festival to deliver a community gaming hub in Perth — and it sparked a second lane for Ground Zero.
Since then, we’ve worked with shopping centres, education, corporates and government to deliver interactive gaming activations that bring communities together.
APAC-first, Australia-based
Today, we’re based in Australia and active across Taiwan and the wider Asia-Pacific region — building competitive teams and helping brands connect with gaming audiences through creators and interactive activations.
what drives us
Vision
To be a globally recognised creator of gaming experiences.
purpose
To lead the way to a future of global esports sustainability.
mission
To champion esports every day.
values
be the best
We love gaming. It’s our spark, our drive, and the reason we exist.
Gaming for all
We’re building a world for gamers. A world where everybody can play.
Do the impossible
We’re curious by nature. We push boundaries, explore the unknown and create magic.
Leadership
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Beau Melia
FOUNDER & CEO
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Jhye Richardson
CO-OWNER
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Kieran Keys
CO-OWNER
EVENT & OPS MANAGER -

Luke Dawson
CFO
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Amanda Melia
STRATEGY & ENGAGEMENT MANAGER
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Matt Woolley
ESPORTS MANAGER
Partners
We’re proud to work with partners who back esports, creators and community-led experiences.