about Ground Zero Gaming

Ground Zero Gaming is an APAC esports organisation and gaming experiences agency.

Based in Australia and active across Taiwan and the wider Asia-Pacific region, we build competitive teams and create campaigns and activations that connect brands with gaming audiences.

what we do

esports

We compete across multiple titles and regions, building teams, talent and fandom with an APAC-first mindset.

agency

We help brands connect with gaming audiences across the Asia-Pacific region through creators, content and interactive activations.

news

Announcements and updates from across our teams and APAC work.


the GZ story

Ground Zero Gaming began in Perth, Western Australia in 2017 as a grassroots CS:GO tournament organiser.

What started as a local push for a better competitive scene has grown into an APAC organisation spanning elite competition and gaming experiences.

From local tournaments to the APAC stage

A few months in, we secured the Perth franchise of the Gfinity Australian League — a turning point that helped shape our reputation in professional esports.

Since then, we’ve competed across titles including CS:GO, Rocket League and League of Legends, and represented our region on the international stage.

Building experiences beyond the screen

In 2019, we partnered with Forrest Chase as part of the Forrest LIVE festival to deliver a community gaming hub in Perth — and it sparked a second lane for Ground Zero.

Since then, we’ve worked with shopping centres, education, corporates and government to deliver interactive gaming activations that bring communities together.

APAC-first, Australia-based

Today, we’re based in Australia and active across Taiwan and the wider Asia-Pacific region — building competitive teams and helping brands connect with gaming audiences through creators and interactive activations.

what drives us

Vision

To be a globally recognised creator of gaming experiences.

purpose

To lead the way to a future of global esports sustainability.

mission

To champion esports every day.

values

be the best

We love gaming. It’s our spark, our drive, and the reason we exist.

Gaming for all

We’re building a world for gamers. A world where everybody can play.

Do the impossible

We’re curious by nature. We push boundaries, explore the unknown and create magic.

Leadership

  • Beau Melia

    Beau Melia

    FOUNDER & CEO

  • Jhye Richardson

    Jhye Richardson

    CO-OWNER

  • KIERAN KEYS

    Kieran Keys

    CO-OWNER
    EVENT & OPS MANAGER

  • Luke Dawson

    Luke Dawson

    CFO

  • Amanda Melia

    Amanda Melia

    STRATEGY & ENGAGEMENT MANAGER

  • Matt Woolley

    Matt Woolley

    ESPORTS MANAGER


Partners

We’re proud to work with partners who back esports, creators and community-led experiences.