AGENCY
CREATOR MARKETING & GAMING ACTIVATIONS
Gaming audiences move fast. They’re highly online, community-driven, and they can spot inauthentic marketing a mile away.
Ground Zero Gaming helps brands show up the right way across the Asia-Pacific region — through creator-led campaigns and immersive, in-person gaming experiences.
We combine real esports credibility with a delivery team that lives and breathes gaming culture. That means the work feels native, runs smoothly, and creates genuine engagement (not just impressions).
What we do
Creator and influencer campaigns built for gaming culture
Experiential activations for retail, placemaking and events
Strategy, production and end-to-end delivery
Reporting and learnings to improve what happens next
Two ways we help brands show up in gaming
Creator-led campaigns
We help brands connect with Gen Z, Gen Alpha and Millennials using the right talent, the right content, and the right channels — from TikTok and Instagram to Discord, streaming platforms, and esports moments.
Experiential activations
From a one-day pop-up to a multi-week school holiday program, we build gaming experiences designed for participation and delivered end-to-end — concept, equipment, staffing, session flow, bump-in/bump-out, and on-the-ground management.
Trusted by venues, brands and community organisations
We’ve delivered gaming experiences and campaigns with shopping centres, festivals, government and community organisations, plus brand partners across gaming and tech.
let’s work together
If you’re planning a campaign, a school holiday calendar, a community program, or a live event series, we’ll help shape an approach that fits your space, your audience and your outcomes.