GZ brings FIFA 23 launch party to Perth
During the October school holidays, Ground Zero Gaming partnered with EA Games to bring the world’s game to Perth with a EA SPORTS FIFA 23 launch party at Mandurah Forum.
Running from 30 September to 9 October, the activation was built to be simple, high-energy and genuinely accessible: walk up, jump on a station, and play. Across the program, we delivered a free-to-play experience that created a crowd moment on the floor and gave families and football fans a reason to stay longer.
⚽What we delivered
This launch party was designed for throughput and impact - a format that works in a busy retail environment while still feeling premium.
12 big-screen gaming stations
EA SPORTS FIFA 23 free-play sessions
Free entry every day from 10am–3pm
On-floor staff to manage check-in, session flow, and player support
⚽Special guests and community energy
The week levelled up with surprise moments that turned a great activation into a memorable one.
We were joined by Perth Glory players Darryl Lachman, Mark Beevers, and Jack Clisby, plus the Nova 93.7 Cassanovas, bringing extra energy, photos, and plenty of hype around the game.
⚽Why FIFA 23 was the perfect fit
FIFA is one of those titles that works instantly for activations: it’s familiar, competitive, and easy for anyone to have a go.
EA SPORTS FIFA 23 also brought some genuinely headline-worthy moments, including:
The introduction of women’s club football (Barclays WSL and D1 Arkema)
A few familiar faces from Richmond AFC (yes, including Ted Lasso, Roy Kent, and Dani Rojas)
Perth-raised superstar Sam Kerr making history as the first female footballer to feature on the cover
And what’s more, we saw some wild scorelines across the week, including a 23–0 win!
⚽Looking to launch something at your venue?
This FIFA 23 launch party is a great example of how gaming can be packaged into a high-impact, fully managed retail activation - whether it’s for school holidays, a product launch, or a brand moment that needs people to stop, watch and join in.
If you’re a shopping centre, brand or venue looking to create an activation that’s easy to run and hard to ignore, reach out via our contact page and we’ll help shape an experience that fits your space.
Check out our socials and the post-event video below to see the fun.
