Murdoch University 2026 Open Day: sim racing and instant trading cards
Turning play into pathway
For Murdoch University’s 2026 Open Day, Ground Zero Gaming delivered an interactive activation designed to give prospective students and families a reason to stop, take part, and remember what sets Murdoch apart from other universities.
Open Day environments move fast, and are full of new and exciting things to explore. The activation needed to be visually clear, easy to join, and capable of running consistently across the day.
A high-energy experience
We delivered six sim-racing rigs as the hero experience, supported by a custom-designed set that created a defined footprint and a strong visual presence.
To add a personal takeaway, we also delivered a custom instant trading card booth, giving participants something tangible to walk away with and share.
The combination worked because it balanced two things that matter at Open Day:
A high-engagement activity that draws a crowd
A personalised keepsake that extends the moment beyond the event
What we delivered
For Murdoch University 2026 Open Day, we delivered an end-to-end activation solution, custom-designed for the event.
Activation concepting and design (aligned to the space and audience)
Graphic design and copywriting
Custom set design and build for a cohesive on-site presence
Six sim-racing rigs supplied and managed by our team
Custom instant trading card booth
On-site delivery, including setup and pack-down
Event staffing to run the experience and support participant flow
A partner universities can rely on
University events need more than a fun idea. They need delivery confidence, with clear ownership, consistent presentation, and an experience that runs smoothly in a public-facing environment.
Ground Zero Gaming takes responsibility for the full visitor journey - from the first glance that draws people in, to the on-site experience, to the moment they walk away with something worth keeping.
We can deliver activations under your brand and campaign identity (white labelled), while you maintain brand control.
This style of activation is a strong fit for:
Universities and education providers
Open days, orientation weeks, and campus events
Youth engagement programs
Community events and public activations
Brand and experiential agencies supporting education clients
➡️Planning an Open Day activation?
If you’re looking for an interactive experience that can be delivered end-to-end, from concept to on-site execution, we can help scope an activation that fits your space, audience and timeline.
Get in touch and we’ll talk through what you’re trying to achieve and what delivery could look like.
