Football for Fans at Westfield Carousel: instant football trading cards
A match day moment, made personal
To help Westfield Carousel activate its Football for Fans national partnership during the Football World Cup broadcast period, Ground Zero Gaming delivered a public-facing fan experience built around one simple idea: give visitors a free, personalised takeaway they’d actually want to keep.
In a busy shopping centre, attention is earned quickly. The activation needed to be instantly understood, visually clear from a distance, and easy for people to participate in without a long explanation.
The experience: a fan zone takeaway in minutes
We designed and built a dedicated booth that produced instant football trading cards for customers, free of charge.
The trading card concept worked because it combined a clear reason to stop, a low-friction experience, and a shareable outcome.
It also complemented the broader World Cup energy, giving Westfield Carousel a fan-facing touchpoint that felt timely and relevant alongside SBS’s live match coverage.
What we delivered
For Football for Fans, we delivered an end-to-end activation solution, custom-designed for Westfield Carousel.
Activation concepting and design (aligned to the SBS partnership and World Cup period)
Custom booth design and build for a cohesive on-site presence
Graphic design
On-site delivery, including setup and pack-down
Event staffing to run the booth and support participant flow
Instant trading card production delivered free for customers
A takeaway with a difference
Our instant trading card booth is effective because it:
Creates a clear participation hook without complex instructions
Supports high-volume public environments
Gives visitors a tangible, shareable takeaway that extends the campaign beyond the centre
Provides a repeatable format that can be adapted to different themes and partners
A partner you can trust to deliver end-to-end
When you’re commissioning a public-facing activation, the creative is only half the job. The other half is delivery confidence: knowing the experience will be professionally presented, well-managed, and consistent in a live environment.
Ground Zero Gaming takes responsibility for the full customer journey - from the first glance that draws people in, to the on-site experience, to the moment they walk away with something worth keeping.
We also offer white labelled activation services, meaning we can deliver under your campaign identity while you maintain brand control.
Who we work with
We tailor experiences to suit objectives, budget and size, across various sectors including:
Shopping centres and retail precincts
Event venues
Brand and experiential agencies
Local government and community events
Education and youth engagement programs
➡️Want an instant trading card booth at your next event?
If you’re looking for a campaign-friendly experience that can be delivered end-to-end, from concept to on-site execution, we can help scope an activation that fits your space, audience and timeline.
Get in touch and we’ll talk through what you’re trying to achieve and what delivery could look like.
