Winter Paralympics fan zone at Westfield Carousel
a zone for fans
Ground Zero Gaming delivered the Winter Paralympics Fan Zone activation at Westfield Carousel in Perth, built to give the centre a high-visibility, community-first experience to elevate a national-led partnership.
The brief was to create a space that felt welcoming, easy to step into, and worth pausing for — whether you were there to follow the action, take a break between shops, or bring the kids along for something different.
A fan zone with presence
Fan zones work when they’re more than a screen in a corner. For this activation, the focus was on building a clear “centre of gravity” in the atrium — something that looked intentional, felt inclusive, and held attention in a high-traffic retail environment.
The experience was designed to support a broad audience: families, casual passers-by, and people who wanted to sit and watch for a while. The space needed to feel calm and organised, while still having enough energy to draw people in from a distance.
What we delivered
For the Winter Paralympics Fan Zone, we delivered an end-to-end activation solution, custom-designed for Westfield Carousel.
Concepting and design (aligned to the campaign branding and the space)
Planning support to shape the activation format to the audience and environment
Equipment supply and management
On-site delivery, including setup and pack-down
Event staffing to run the experience and support participant flow
A strong partner delivering experiences
When you’re commissioning a public-facing activation, you need confidence it will be delivered properly. Plenty of vendors can contribute a piece of the puzzle — a concept, a build, or staffing. Fewer can take responsibility for the full experience in a live environment.
Ground Zero Gaming maps the customer journey end-to-end, making sure each touchpoint is intentional and the experience stays consistent throughout the activation.
We offer both an esports and gaming-led approach, and white labelled activation services — meaning we can deliver under your campaign identity while you keep brand control.
Who we work with
We tailor experiences to suit objectives, budget and size, across various sectors including:
Shopping centres and retail precincts
Event venues
Brand and experiential agencies
Local government and community events
Education and youth engagement programs
➡️Looking for an event partner you can trust?
If you’re planning an interactive event and need a delivery partner who can handle operations end-to-end, we can help scope an activation that fits your space, audience and timeline.
Get in touch and we’ll talk through what you’re trying to achieve and what delivery could look like.
