Summer of Tennis at Westfield Carousel
A summer moment, built for the floor
In January, Ground Zero Gaming delivered the Summer of Tennis activation at Westfield Carousel in Perth.
Built to creatively activate Westfield's national partnership with Channel Nine during the busy summer school holiday period, Summer of Tennis provided a reason for people to slow down, take a moment, and stay a little longer.
Immersive engagement
To activate the partnership, we built a tennis court in the middle of the atrium space, creating a bright and eye-catching spectacle that stopped visitors in their tracks.
Live tennis matches were streamed daily on Channel Nine on a big TV, mounted on a hero tennis ball wall, with chairs assembled as a viewing platform. Leveraging our bespoke expertise, we then integrated free-play gaming stations, offering a quick break for parents and kids alike.
What we delivered
For Summer of Tennis, we delivered an end-to-end activation solution, custom-designed for Westfield Carousel.
Concepting and design
Planning support to shape the activation format to the space and audience
Equipment supply and management
On-site setup and pack-down
Event staffing to run the experience and support participant flow
What was typically run as a simple 'watch zone', our interactive layer delivered strong foot traffic and increased dwell time, providing a repeatable and engaging opportunity to capture their audience.
A strong partner delivering experiences
When you’re commissioning a public-facing activation, you need confidence it will be delivered properly. Plenty of vendors can contribute a piece of the puzzle — a concept, a build, or staffing. Fewer can take responsibility for the full experience in a live environment.
Ground Zero Gaming maps the customer journey end-to-end, making sure each touchpoint is intentional and the experience stays consistent throughout the activation.
We offer both an esports and gaming-led approach, and white labelled activation services — meaning we can deliver under your campaign identity while you keep brand control.
Who we work with
We tailor experiences to suit objectives, budget and size, across various sectors including:
Shopping centres and retail precincts
Event venues
Brand and experiential agencies
Local government and community events
Education and youth engagement programs
➡️Looking for an event partner you can trust?
If you’re planning an interactive event and need a delivery partner who can handle operations end-to-end, we can help scope an activation that fits your space, audience and timeline.
Get in touch and we’ll talk through what you’re trying to achieve and what delivery could look like.
